Thursday, February 11, 2010

Vittorium Swiss Made... Mediterranean 1936

Mediterranean 1936...

The high-end Italian Jewelry along with the famed and renowned Swiss Watchmaking, are precisely our north; they have characterized our family’s commercial operations for generations.

From the moment of our forced departure, from a post war Europe with new winds of armed conflicts and economic crises, we understood and became aware that good fortune would always blow in our favor, because our working capital was mainly in diamonds, gold and a vast line of exclusive watches that would eventually form the foundation of our commercial activities in new territories.

The Americas became the calm destination for our great grandfather, who in 1936 founded this beautiful and relentless family business. This is how we set roots in South America, motivated by the oil boom of some countries in the region, and from where our commercial activities saw their return, in lands of peace and tranquility.

As the years passed, our family unified operations in Latin America and the Caribbean. We began with the manufacture of native jewelry using tropical pearls and gold as well as distributing high Italian and Spanish jewelry made from diamonds and other precious stones; these were always accompanied by the representation and commercialization of famed brands of Swiss and German watches.

The watch and jewelry industry was very limited at this time and internationally famed brands were scarce. It took our family three generations to comprehend the importance of establishing a solid family business that would eventually serve as the platform to launch a brand with its own personality and style.

It was during the first half of the 20th century when our market share grew. It was the best time in modern history for the distribution and marketing of renowned brands with certified pieces, leading in turn to the growth and development of our own brands. We created our own private label in everything relating to Fine Jewelry and Watchmaking, priced coinciding with the quality and demand of a market rich with European immigrants: those with a good taste for excellence and interested in the acquisition of durable products that could be preserved for generations without losing their original value and thus serving as a secure investment.

In this manner, our family’s second generation finds itself in a new world with the arrival of Japanese watches. These watches, fabricated with good design and finishes, and with very precise electronic movements at exceptional prices, marked a new trend in watchmaking. We were hence forced to adapt to the new mortality of economies of scale in an economic maelstrom pushed and dragged by the flourishing economies of the continent as a result of globalization.

With the arrival of the third generation to the business world, we found the necessity of launching and promoting our own brand- VITTORIUMTM, with the aim of converting it into an icon representative of excellence in the manufacture of jewelry and watchmaking. Manufactured in Europe by professionals with vast experience and rigorously supervised by members of the VITTORIUMTM family, our brand can offer a secure investment to our exclusive clients with numbered and limited series.

With the debut of the fourth generation in this convoluted market, we believe without a doubt that we possess the experience and the taste for good things, the respect for genuine values, and the knowledge of new generations to continue to offer the best and greatest range of refined pieces worldwide. We aim to please with VITTORIUMTM the most strict and knowledgeable critics in the search to satisfy their desires according to tradition. the watche's

VITTORIUMTM... A Family business since 1936.

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